New Hires Boost SkyTel Emergence In M2M Sector
December 11, 2008 ... Herndon, VA ... SkyTel announced a number of additions to its executive team that are intended to strengthen the company's position as the leading solutions provider in the machine-to-machine (M2M) industry. Last month, the company re-launched under the name of SkyTel as the merged entity of wireless data pioneer SkyTel and its acquirer Velocita Wireless. The new company.s goal is to meet the rapidly growing demand for industrial-strength wireless network connectivity and related solutions for the M2M industry.
Among key recent hires:
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Dave Bornmann, vice president marketing & production development. Dave formerly served as vice president of marketing at eLink Communications, Inc. and @Link Networks, both of which provided broadband connectivity to businesses. He served as vice president of marketing for Statoil Energy in addition to holding senior level marketing positions at SkyTel Corporation and Cellular One / SBC Communications. Dave was also the director of operations at Sprint Nextel where he developed the go-to-market strategy for the launch of its in-building product line. He holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. He oversees all aspects of brand management, marketing and product strategy for SkyTel.
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Eric Ellis — vice president, network & operations. Eric joined SkyTel from Sprint Nextel Corporation where he was the national director of service delivery for the converged network solutions group that provided in-building wireless and wireline solutions to Fortune100 companies. Prior to the merger of Sprint and Nextel, Eric held various positions at Nextel including director for the company.s custom network solutions group and technical project manager for engineering sales support. Eric holds a B.A. in Communications from Campbell University and has completed the Rutgers Advanced Management Program and the University of Maryland School of Business & Nextel Communications Corporation Maximum Impact Management Program. He oversees SkyTel.s network, field engineering, and site operations.
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Henry Popplewell — vice president, sales. Prior to SkyTel, Henry served as senior vice president of sales and marketing for Aptela, Inc., a leader in hosted telecommunications solutions to businesses. As the vice-president of national account sales at Nextel, Henry conceived and built the first vertical industry sales model in wireless communications. This method changed the wireless industry and has since been adopted by most other national wireless competitors. Prior to his tenure at Nextel, Henry spent over 20 years with Ryder Systems Inc. where he progressed in various sales leadership positions leading to his tenure as vice president of national sales. Henry has achieved sales success in technology startups, high growth and Fortune 250 corporations. Today he oversees SkyTel.s distribution, sales engineering and sales operations.
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Nadia Sa'd Mulaire — vice president, business development. Prior to joining SkyTel, Nadia was at TerreStar Networks where she spearheaded pre-launch commercial business development efforts for the next generation satellite communications startup and successfully positioned TerreStar as an emerging network provider in the M2M marketplace. She was responsible for wholesale partner development and strategic alliances across multiple segments and for executing joint development agreements to enable pre-subscription of the integrated satellite and terrestrial network. Nadia began her wireless career in 1995 at Nextel where the majority of her 10-year tenure was in corporate sales and sales management. Nadia holds a BA from Georgetown University. Today she serves SkyTel as vice president, business development, where she establishes strategic business relationships to enhance SkyTel's ability to bring all necessary resources to customers as a leading provider of M2M and messaging solutions for businesses and government.
The new hires join a leadership team led by CEO Mark Hull and COO Eric Eife.
"The breadth and depth of wireless data experience that these hires bring to the organization demonstrates how serious we are about establishing SkyTel as the leading provider of M2M solutions," said CEO Mark Hull. "This leadership team is implementing a business strategy that places SkyTel in stark contrast to the big-name Tier 1 wireless companies and mobile virtual network operators (MVNOs) that until now represented the only connectivity choice for running M2M applications," said Hull. "Our network ownership, quick device certification, flexible billing structure and sharp focus on M2M combine to help SkyTel lower some of the most formidable barriers to the proliferation of remote device management."
To read full bios of the SkyTel leadership team, click here.
To read more about SkyTel's new M2M focus, click here.
ABOUT SKYTEL
SkyTel provides industrial-grade wireless network connectivity and related services for machine-to-machine (M2M) applications that gather intelligence from remote devices and mobile resources to make them more efficient, productive and profitable. SkyTel is distinguished from other M2M providers by its ownership of proven nationwide narrowband data-only networks. SkyTel provides every component within the M2M value chain including data transport, devices, software, integration, and comprehensive end-to-end solutions. And the company continues to grow its respected paging and messaging business. The new SkyTel is the merged entity of SkyTel and Velocita Wireless and is a wholly owned subsidiary of United Wireless Holdings, Inc.